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The Best Bet

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The Best Bet

A New Zealand based and NZ Stock Exchange (NZSE) listed company specializing in player-to-player (P2P) and exchange wagering applications, has chosen NuNet as technology partner for developing the world's premier P2P betting exchange for online and interactive betting. Interactive P2P betting exchange is a web based interactive platform that allows internet and wireless users to stake their bets on any event.

As a world's sophisticated P2P and exchange wagering product for licensing to online betting and gaming businesses, it is highly user friendly, robust and flexible product with impressive track record. It provides a platform for the user to function as an exchange and not as a traditional bookmaker, thereby eliminating the financial risks and the users can get the best odds. Players have the ability to both accept bets from other players, and create their own bet offerings.

The product operating over internet, SMS, WAP and interactive digital TV, will minimizes the financial risk to the client, while increasing player excitement and loyalty. A plug-in to the existing P2P exchange, Racing Exchange (RX) is a stand-alone betting engine that addresses the horse racing & tournament betting.

Complexities
Approximately 12 person-years of developmental effort were involved in the development. Some of the challenges include - multi-layered architecture, robust software to cope with large number of users, integration with online monetary transactions, employment of the state-of-the-art encryption standards matching military standards of security and use of efficient bet matching algorithms to determine the best odds for the bets etc.

The technical features of the software include - in depth code analysis & programming style by using Microsoft technologies, robust ODBC compliant databases, RAD tools, capture and analysis of user traffic data by using third party tools for enhancing the stability of the packed code and the software platform. Extensively tested and perfected, the quality and scalability of NuNet's development was validated by Microsoft New Zealand and the technical demonstration of the project was well recognized when the WAP application of this product won the Microsoft-Ericsson Mobile Internet Award in New Zealand in 2001.

Solution Provided

NuNet provided a comprehensive solution with following features:

Online P2P betting engine acts as an "exchange" (like stock exchange) and operates like a facilitator to provide the virtual meeting place for people to bet against each other. Thus no traditional bookmaker is involved. By acting as a broker, the exchange system provides the technology to match bets placed by individuals where only bet winners pay commission.

It also offers the player the ability to both accept bets from other players, and create their own bet offerings. By allowing P2P flexibility and interactivity, the betting platform builds player excitement and site loyalty.

The product is easy-to-use for both players and site proprietors. Because it allows the users to determine the odds and the site proprietors do not have to have a linesman or extensive sports knowledge to run the software! Thus the software is practically risk-free, allowing smooth operations and maintenance. Increase revenue through guaranteed & risk-free betting commission generated from each bet.

Administrator creates the events, declares the bets and distributes the winnings after expiry of events. Betting Engine communicates the results, events to the members though e-mail & SMS. Administrator also deposits, withdraws member's account, provides reporting, auditing, bulk mail facilities.

Powered by a powerful administration tool, the product is completely web-based and totally secure with enhanced security features, such as control of allowed IP addresses and additional encryption for mission-critical efficiency.

Members can easily deposit & with draw amounts from their accounts online. And Members can also take bets and view their balance, bets through mobile phones.

Community feature of engine provides information about sports, teams, players and match analysis, odds offered by other agencies, chat & forum. Community Administrator uploads articles, manage uploaded articles and perform oddsillator maintenance.


The Product can be extended to new betting markets such as financials, niche markets, politics and entertainment. It can also be integrated with the existing sports book or casino software as well for seamless transactions!



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