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The Best Bet
A New Zealand based and NZ Stock Exchange (NZSE) listed company specializing in
player-to-player (P2P) and exchange wagering applications, has chosen NuNet as
technology partner for developing the world's premier P2P betting exchange for
online and interactive betting. Interactive P2P betting exchange is a web based
interactive platform that allows internet and wireless users to stake their
bets on any event.
As a world's sophisticated P2P and exchange wagering product for licensing to
online betting and gaming businesses, it is highly user friendly, robust and
flexible product with impressive track record. It provides a platform for the
user to function as an exchange and not as a traditional bookmaker, thereby
eliminating the financial risks and the users can get the best odds. Players
have the ability to both accept bets from other players, and create their own
bet offerings.
The product operating over internet, SMS, WAP and interactive digital TV, will
minimizes the financial risk to the client, while increasing player excitement
and loyalty. A plug-in to the existing P2P exchange, Racing Exchange (RX) is a
stand-alone betting engine that addresses the horse racing & tournament
betting.
Complexities
Approximately 12 person-years of developmental effort were involved in the
development. Some of the challenges include - multi-layered architecture,
robust software to cope with large number of users, integration with online
monetary transactions, employment of the state-of-the-art encryption standards
matching military standards of security and use of efficient bet matching
algorithms to determine the best odds for the bets etc.
The technical features of the software include - in depth code analysis &
programming style by using Microsoft technologies, robust ODBC compliant
databases, RAD tools, capture and analysis of user traffic data by using third
party tools for enhancing the stability of the packed code and the software
platform. Extensively tested and perfected, the quality and scalability of
NuNet's development was validated by Microsoft New Zealand and the technical
demonstration of the project was well recognized when the WAP application of
this product won the Microsoft-Ericsson Mobile Internet Award in New Zealand in
2001.
Solution Provided
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NuNet provided a comprehensive solution with following features:
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Online P2P betting engine acts as an "exchange"
(like stock exchange) and operates like a facilitator to provide the virtual
meeting place for people to bet against each other. Thus no traditional
bookmaker is involved. By acting as a broker, the exchange system provides the
technology to match bets placed by individuals where only bet winners pay
commission.
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It also offers the player the ability to both accept
bets from other players, and create their own bet offerings. By allowing P2P
flexibility and interactivity, the betting platform builds player excitement
and site loyalty.
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The product is easy-to-use for both players and site
proprietors. Because it allows the users to determine the odds and the site
proprietors do not have to have a linesman or extensive sports knowledge to run
the software! Thus the software is practically risk-free, allowing smooth
operations and maintenance. Increase revenue through guaranteed & risk-free
betting commission generated from each bet.
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Administrator creates the events, declares the bets
and distributes the winnings after expiry of events. Betting Engine
communicates the results, events to the members though e-mail & SMS.
Administrator also deposits, withdraws member's account, provides reporting,
auditing, bulk mail facilities.
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Powered by a powerful administration tool, the
product is completely web-based and totally secure with enhanced security
features, such as control of allowed IP addresses and additional encryption for
mission-critical efficiency.
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Members can easily deposit & with draw amounts from
their accounts online. And Members can also take bets and view their balance,
bets through mobile phones.
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Community feature of engine provides information
about sports, teams, players and match analysis, odds offered by other
agencies, chat & forum. Community Administrator uploads articles, manage
uploaded articles and perform oddsillator maintenance.
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The Product
can be extended to new betting markets such as financials, niche markets,
politics and entertainment. It can also be integrated with the existing sports
book or casino software as well for seamless transactions!
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